
When drafting this document, remember to include seven aspects: Identifying the organization's vulnerabilities. Possible crisis scenarios and their impact on its “Stakeholders”. Building a Contingency Plan, including strategies, alerts, talking points and communication materials. Naming the members of the Crisis Committee, defining responsibilities and response times. Monitoring actions, statements, notes or media coverage. Restoring credibility and good reputation. Evaluating impact and actions

Analyzing possible scenarios and preparing for unexpected situations will go a long way toward reducing the impact of a blow to a company's reputation.
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