A customer always wants to be treated as unique and wants to walk away with the best experience during the purchase process when they buy a product or service. So, content marketing is based on giving that consumer added value — but real value, one that attracts our audience and keeps them captive to our brand. Here are 7 keys to achieve it:
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Know your current situation:
this is defined by answering the following questions: Who am I, or what do I do or offer? Then, once you've done that first step, you'll analyze your competition: What type of content do I offer? What actions rank better on social media? How often can I publish my content? Finally, you need to keep in mind what people say about you. This is measured through your brand's reputation, or by measuring how it's perceived by your fans. -
Set goals:
What do I want to achieve with this strategy? This is the question we need to ask ourselves first, in order to nail down the goals we want to shape with it. From generating feedback among my followers, more sales of my product, increasing traffic to my content, improving brand reputation, among others. -
Who is your target?
This is answered with questions like: What type of audience am I targeting? How old are they? What are they interested in? How do they see my content? You gather all this information through market research that sheds light on how to better understand your audience. -
What content do I have, and what do I need?
the goals you want to reach with your strategy, from how I can build customer loyalty, how I attract or persuade them, or analyzing what type of message I want to give them. -
Before creating:
we need to analyze what type of content my user wants, what I need to offer, what I have and can make useful. Don't forget to try other formats that can help with the topic I'm developing, such as: tutorials, videos, contests, promotions on my website. -
Map your content:
once you've done the previous steps, it's time to measure your consumer depending on the stage of the purchase journey they're in: Are they buying my products for the first time? How many times do they see us each day? Do they make suggestions or share my content? -
Analyze your actions:
We want to know whether what we're doing is working or not. For this, there are tools that give us more data on the impact our product or service is having. For example: URL shorteners (for web pages and their content), Facebook statistics, Twitter statistics — we can use the figures given by Hootsuite, TweetDeck, YouTube (for video numbers).
