Francisco Nuñez

brands look for effective ways to grab their audiences' attention, combining physical and digital

Artificial intelligence is changing the rules of the game in marketing, especially in audience segmentation.

53% of consumers feel more connected to brands that offer positive digital experiences

It's always necessary to act with a plan. This way, you'll not only guarantee a full house, but you'll also capture your audience's interest.

In times of crisis, the best communication strategy can humanize a brand and strengthen its connection with the public.

When drafting this document, remember to include seven aspects: Identifying the organization's vulnerabilities. Possible crisis scenarios and their impact on its “Stakeholders”. Building a Contingency Plan, including strategies, alerts, talking points and communication materials. Naming the members of the Crisis Committee, defining responsibilities and response times. Monitoring actions, statements, notes or media coverage. Restoring credibility and good reputation. Evaluating impact and actions

Knowing how to make the most of it requires a well-planned strategy that translates into success for the brand. Find out more here!

If you pay attention to your Communications advisors' recommendations, you'll help your company grow. Having a spokesperson is very necessary.

Emotions to win over your customer — to get the most out of this tool, follow these tips! Find out more here

Believe it or not, sensory marketing is leading many brands to success by using the emotional component.

Analyzing possible scenarios and preparing for unexpected situations will go a long way toward reducing the impact of a blow to a company's reputation.

Social media at a company is essential to its success. Today, it's vital for segmenting audiences

For greater visibility, consider press releases with the main goal of reaching a larger audience where your target audience is.