Strengthening your brand and staying relevant is essential for success
When Ivy Lee founded the first public relations firm in 1904, he never imagined the significance this profession would have in resolving corporate conflicts. Strengthening reputation based on an “open door” policy to transparently inform the public of a company's actions, and social responsibility strategies, became the pillars that, since then, continue to build the brand of thousands of companies around the world.
For more than a century, the changes have been more than visible, and in recent years social and digital media are transforming the public relations and marketing industry.
Why bet on strengthening your brand and staying top of mind for your consumers and potential customers? Very simple: because every company seeks to sell a good or service, and this pairing, which requires minimal investment compared to advertising, can become your perfect business partner.
- Public relations, an industry on the rise. The Holmes Report firm confirmed the sector's growth this year at 11%. The authenticity, interaction, credibility and communication that public relations agencies work with, and reflect in the success of the strategies they build for their clients, are a valuable contribution to business growth.
- Content marketing, what's it for? Nothing is more interesting for grabbing attention than generating your own content. Dreaming of becoming a thought leader is no longer so far off, since market statistics and projections are valuable material for media outlets, who crave fresh, first-hand data. A study by consulting firm Vocus found that 60% of surveyed companies have a content marketing strategy, and 19% plan to include this type of strategy in next year's plans.
- A blog matters, but social media matters more. Vocus data shows that only 35% of respondents rate having a corporate blog as important. The web, email and social media are much more important to them than blogs.
- Brand Journalism. Brand journalism, a booming phenomenon, is based on building quality content while adding value and staying current. It's a tool that seeks to spread news across social media in a viral, positive way, which becomes an attention-grabber for potential customers.
Public relations and marketing coexist in creating tools that shape brand reputation, prevent conflicts and bring consumers closer. A small treasure within your company's reach.